Urban Science, a Detroit-based global provider of analytical solutions for automotive OEMs and their dealers, has acquired AutoHook, a digital marketing solutions provider focused on driving in-market shoppers directly to dealerships. The acquisition of AutoHook, a former division of New York-based HookLogic, was finalized on September 9.
“AutoHook is an important addition to Urban Science.” said Jim Anderson, founder, president, CEO of Urban Science. “We are breaking new ground in helping dealers drive their business performance in near real-time. Bringing science to retail has allowed our clients to achieve high sales and high profit performance at the same time. AutoHook is a perfect strategic fit for Urban Science due to its innovative approach to increase showroom traffic.”
Through the acquisition of AutoHook, Urban Science expands its current digital marketing offerings by providing OEMs and dealers with the ability to offer real-time incentives to prospective shoppers through dealer websites, email, mobile, direct mail and third-party websites.
“High sales performance is dependent on generating the right quantity and quality of shopping traffic into the dealership showroom,” said Rod Wright, COO of Urban Science. “Combining AutoHook’s incentive delivery solution with Urban Science’s wealth of data, analytics, and industry expertise will result in improved sales performance at lower cost per sale to the OEM and dealer.”
AutoHook’s innovative digital marketing solutions, including Web2Show, Lead2Show and Mobile2Show, will continue to be offered. AutoHook and its employees will move operations from its Ann Arbor, MI office to Urban Science’s headquarters in Detroit. David Metter will join Urban Science as president of AutoHook.
“My team and I are very excited to join Urban Science. We see the combination of Urban Science and AutoHook as a real growth opportunity,” said David Metter, President of AutoHook. “No one in the industry has a more proven track record in solving the automotive industry’s biggest challenges. It’s all about data, and Urban Science not only has the most, but they can do the most with it. This acquisition is a game changer in that we are enhancing digital conversions, but more importantly, taking it to the next level by attributing those conversions to sales in near real time. No one else can do that.”
About Urban Science
Founded in 1977, Urban Science is a global automotive consulting firm that takes a scientific approach to help manufacturers and dealers identify where they should allocate resources in order to improve market share, profitability and customer loyalty in the most effective and efficient manner. With headquarters in Detroit, Urban Science serves its global clientele from offices in the United States, Spain, United Kingdom, Germany, Italy, France, Australia, China, Mexico, Russia, Japan and Brazil.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Target, Best Buy, Macy’s, Expedia, Priceline, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft, and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; and London.