- SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
- URBAN SCIENCE® INSIGHT LAB
- ABOUT US
- CAREERS
Be ready for the sales of today and the shoppers of tomorrow.
A solid, convenient network foundation is essential for efficient and effective sales and marketing. While customers may seem like they’re in millions of places at once, we help optimize sales, market share, and customer loyalty — no matter how fast and in how many directions the market is moving.
Putting every store exactly where it needs to be, so it can do everything it should do. Customer convenience is king.
Building a successful retail network takes extreme discipline and rock-solid planning. The process is capital intensive and takes a long time to fully realize, so it’s imperative it’s done correctly and strategically with future planning in mind. As the innovators and recognized experts in automotive network planning, we can optimize your traditional network, and also be your preemptive guide in managing the significant shifts on the horizon.
Market Foundations
Setting up for success.
Establish the building blocks of network planning and prioritize your market strategy: define your competitive landscape, setting logical dealer territories and equitable sales targets.
Network Scenarios
Science plans smarter.
Develop strategic network scenarios to scientifically define the recommended number of dealerships for your priority markets, the ideal locations and the type of facility necessary, and identify the best dealer operators for your stores.
Performance Benchmarks
Know the numbers.
Geographically highlight and quantify true market opportunities using fair, equitable performance benchmarks that account for local consumer preference.
Action Planning
Stick to the vision.
We understand it takes time, so we develop an incremental strategy to achieve the ideal network and the resulting actions necessary to reach the ultimate goal.
CONTACT US
Smarter action during the tough times.
The need for network optimization is even more critical during periods of economic uncertainty. Tough times bring new realities; diminished market certainties, declining sales, decreased employment levels, and lower budgets. Over a four-year period, four major brands tried to weather the turbulent market. Two leveraged our solutions to optimize their network, and two chose to weather the storm by trusting their instincts. Here’s what happened:
Do alternative retail formats address the changing needs of the consumer?
The world of automotive retail is evolving, and today’s consumers want to buy on their time and terms. To thrive in today’s omni-channel world, alternative retail formats may be needed to address consumer needs, create awareness, provide brand education and/or showcase brand experience in order to influence revenue growth and brand affinity, and can open additional options for representation. For maximum effectiveness, integration of these formats into the traditional network is mandatory for success to support and supplement dealer activities.
Let us help you cut through the chaos
