RetailPer4mance with TrafficView

A more powerful
decision-making engine.

It’s not enough to identify network hot spots of underperformance. Those are symptoms. You can now uncover the operational problems that are driving your dealers’ underperformance. By examining inventory, traffic, sales experience, and value proposition, we provide a 360° view that identifies the weaknesses holding back your dealer’s sales conversions and market share growth.

The need for clarity.

To grow General Motors’ brand share, you need to know what’s driving the symptoms you’re seeing. Retail Per4mance reveals the causes of underperformance and empowers your dealers to make operational changes to capture their opportunity – all in near real-time.

INVENTORY

How does dealer inventory stack up against the competition?

Know how inventory levels, by model, compare to other dealerships performing at your desired level of sales performance.

TRAFFIC

Is there enough to meet sales goals?

Based on your dealership’s quantity and quality of traffic, understand the sales volume you should get, and if it’s enough to reach your target sales.

VALUE PROPOSITION

How does the dealership stack up to a composite benchmark?

Understand where the dealership may not be competitive on certain models, and how it compares on front-end and back-end dynamics.

SALESPEOPLE

How is the sales team performing?

Determine how many salespeople needed to hit targets and reveal the true performance of each salesperson, based on the mix of leads they receive.

CONTACT US

RETAILPER4MANCE™
looks through a different lens.

Our data is your advantage.

Through the powerful combination of our daily, industry-wide sales* data, dealership CRM data, and additional datasets of inventory and dealership financials from General Motors, we reveal a revolutionary look at the true causes of operational underperformance.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

Focus on what matters.

We have identified the four primary drivers that impact sales performance and, through our scientific lens, offer a revolutionary way to look at traditional dealership metrics – empowering new insights, providing a clearer view of the dealerships.

See true potential.

We measure performance differently. Our scientific approach considers the true opportunity a dealer has within their market based on what they have been selling and what they should be selling to capture their full potential.

Reveal Certified Pre-Owned market share.

Pre-Owned sales* targets and benchmarking capabilities don’t exist today — until now. For the first time ever, understand how many customers are buying competitive Certified Pre-Owned vehicles and arm your dealers with insights to improve their pre-owned Inventory, Traffic, Value Proposition, and Salesperson operations.

TrafficView

See the impact of your operations on your sales results.

TrafficView gives you the complete story of your sales and defections – delivering first-ever insights into dealership traffic by matching dealer CRM data with industry-wide sales data from the Urban Science® DataHub™. Identify lost sales from same-brand and competitive defections to empower timely decisions about operations and marketing spend. TrafficView empowers data-driven decisions by breaking down these findings in 4 key areas.

LEAD SOURCE

Identify under-performing lead sources to focus your marketing spend.

SALESPERSON

Identify true performance and opportunities for improvement.

GEOGRAPHY

Target your efforts where you have the most opportunity.

MODEL

Know what your customers are buying and how to balance your mix.

The secret to sales is no longer a secret.

When RetailPer4mance is paired with TrafficView, we can provide the clarity OEMs and Dealers need to reveal new insights, empowering focused and timely action planning.

SALES EFFECTIVENESS

2pps improvement by participating dealers vs. comparison group declined 3pps.

RETURN ON SALES

17% improvement by participating dealers vs. –18% decline for comparison group .

ADTECH

MANUFACTURER

DEALER

A more powerful
decision-making engine.

The need for clarity.